AirAsia engaged us in Jan 2014 to manage their Search campaigns (Google and Yahoo) for Malaysia and the Philippines. This was a tough project because Google’s Travel team was already managing for them, and they had access to additional insights that weren’t publicly available, so AirAsia wasn’t sure how much more value we could bring. Continue reading
Singapore’s NCPG anti-gambling advertisement fails big time as Germany wins the World Cup. I wonder why they picked one of the favourites, when they could’ve gone with a team like England instead? Makes you wonder if the copywriter even watches football
Anyway, here are BEFORE & AFTER screen grabs from the website – it looks like NCPG has changed the anti-gambling ad to save themselves from further embarassment.
With just another month to go before the Brazil World Cup 2014 kick-off, I thought it would be befitting to write about the search opportunity for this once-every-4-years event. I will be using Malaysia, for the purpose of this article. Continue reading
Singapore’s aesthetics industry is highly competitive and sometimes the clinics can go overboard with their advertising. While Google does not restrict advertisers from using trademarked terms in the keywords, using them in the ad copy (i.e. Ad Text) is a different story altogether – especially when the intention is to mislead the unsuspecting user. Continue reading
It’s finally out! The photoshoots and interviews were done in around end-November last year over 3 days and Google’s finally put them up on their Partners portal. The photo above shows my partner (YC) and I, together with our clients – Shaun and Wilson from hishop.my Continue reading