Digital Marketplace Programme

The aim of the Digital Marketplace Programme (DMP) is to develop Singapore as Asia’s trusted management and distribution hub to connect worldwide content to regional consumers, enabled by secure infrastructure, innovative services and effective regional consumer reach.

The programme focuses on growing a vibrant ecosystem of world class companies in Singapore with digital services across the value chain in content, hubbing, aggregation, content preparation, management and distribution to reach key regional consumer platforms.

The 5 key strategies to address the industry gaps are:

a) Anchor & Develop B2B Media Service Providers

b) Anchor & Develop B2C content owners and aggregators

c) Build Value-Added Services & Capabilities to strengthen ecosystem

d) Develop & Advocate Best Practices

e) Develop & Promote Asia Market Reach

Invitation to collaborate

IDA seeks industry collaboration to develop the Digital Marketplace. Proposals are welcome from both local and global industry players to play an active role in this programme.